The key to building great designs that have never been done before is to truly understand the digital possibilities space. we do this with a totally free mind set. and follow it by studiously investigating the contexts that our design will live in.
Not like old channels and not like old folks and not like old technologies and not like old coding languages and not like old designs for prints and for out doors and not like any thing we have seen before . It is a new paradigm . A new world with new ways of creativities and new fresh minds that see and imagine differently to create each time a never done before thing .
We use this power for our work