About MediaSci

Accomplished engineer, entrepreneur, and Arabic poet with a career spanning corporate leadership, media innovation, and AI-driven transformation. Graduated from the American University in Cairo in 1987 and spent over a decade in senior roles at NCR and AT&T across the Middle East, including National Marketing Manager for NCR/AT&T Egypt and General Manager for AT&T Oman and Qatar.

Founded TechnoFann, which produced regional shows like Mo3'ámreen Khamssa and Essam wel Mesba7, and later founded TechnoWireless, the region's largest wireless value-added services provider, offering content aggregation, mobile applications, and interactive broadcasting solutions. Also co-founded Microsafe, an AI-powered micro-loan risk prediction platform.

In 2013, founded MediaSci, an AI-focused digital transformation agency in MENA, and developed Big Brother Analytics (BBA), a leading AI/OSINT platform for real-time business intelligence, Arabic-enabled NLP analytics, and strategic insights for enterprises and governments. Currently leads BBA's expansion into advanced prompting engines, agentic AI agents, and Arabic-centric language tools.

Beyond business, he is an accomplished poet and dramatist, with two published poetry books, animation scripts, and numerous articles. His work combines technical expertise and creative vision, driven by his belief in the region's full potential for innovation and imagination.

Chief Technology Officer (CTO) of BigBrother with over 16 years of deep technical expertise and leadership.

Key technology leader at Media-Sci since 2016, driving the company's AI strategy and overseeing the development and deployment of advanced AI solutions that transform how businesses leverage data and technology.

Accomplished technology leader and innovator with deep expertise in Large Language Models (LLMs), Generative AI, and intelligent automation. Passionate about pushing the boundaries of Generative AI and creating impactful solutions that empower organizations to thrive in the digital era.

Strong background in software engineering, machine learning, and scalable AI systems. Led multiple initiatives that integrate cutting-edge language models into real-world products, focusing on accelerating innovation and improving operational efficiency.

Work focuses on building robust AI platforms, designing intelligent agents, and bridging research with practical applications. Builds and deploys sophisticated, large-scale solutions for both government and private sector clients.

Eslam Hesham serves as Chief Operating Officer at Media Sci, where he has demonstrated exceptional leadership and strategic vision since joining the Data & Reporting team in 2015. His remarkable journey from team member to C-suite executive reflects his transformative impact and unwavering commitment to operational excellence.

As a founding architect of Big Brother – Media Sci's groundbreaking AI analytics platform – Eslam has been instrumental in revolutionizing how the company transforms complex data into intelligent, actionable insights. His technical expertise and innovative approach have been crucial in developing this cutting-edge tool that sets Media Sci apart in the competitive analytics landscape.

In his role as COO, Eslam continues to drive exceptional results across all operational fronts, leading initiatives that have achieved significant milestones with top-tier clients. His unique ability to blend strategic thinking with hands-on execution has reinforced Media Sci's position as an industry leader in data innovation, making him an invaluable force behind the company's sustained growth and market leadership.

Highly accomplished and results-driven Finance Manager with over 24 years of progressive experience in financial management, accounting, and advanced ERP systems across diverse sectors including media, real estate, logistics, and technology.

Serving as the Financial & Administration Manager at MediaSci since January 2014, leading comprehensive finance functions including budgeting, forecasting, and financial planning. Responsible for optimizing financial operations, identifying cost-saving opportunities, and managing cash flow, treasury, and FX operations.

Strong leader who supervises and develops the finance team, sets KPIs, and ensures regulatory compliance. Expert in Financial Planning & Analysis (FP&A), Advanced Excel & Financial Modeling, and mastery of ERP Systems including Oracle, SAP, Hyperion HFM, and Zoho.

Leverages Business Intelligence tools such as Power BI, Power Query, and Power Pivot (DAX) to drive data-driven financial insights and strategic decision-making.

Holds a Bachelor of Commerce in Accounting from Ain Shams University, bringing both academic excellence and extensive practical experience to MediaSci's financial operations.